LinkedIn Publisher Post Sharing Change You Should Know About

Ever since LinkedIn opened its publishing platform to us all, we have found it to be a wonderful avenue to express our opinion, provide insight and most important update you on the latest LinkedIn developments. What's Next?  Here it is.

One of the great aspects of publishing your own posts is your ability to share it with your network, groups and individuals. Here's the good news. You still can. What's changed is the How.

First, you'll notice the user interface on each post has been modified to be larger and simpler. You may "Like" via thumbs up, "Comment" via the dialog box and now "Share" via the right facing arrow as depicted below.

Next, once you click on the arrow, you'll see the three choices provided for sharing. In this example we're electing to share to LinkedIn.

Finally, once you choose LinkedIn, the share box you're accustomed to seeing opens.


Pretty simple? We think so. But, now you'll know how to share your or someone else's post. Stay tuned for more updates and insight as LinkedIn makes changes to its platform user interface.

Until "What's Next" next time...

How To Quickly Grow Your LinkedIn Network

A simple and quick way to grow your network is to import a list of your contact to LinkedIn. Doing this will upload your address book contacts, as well as their detailed contact information.

Here are several easy steps to import your address book:

  • Move your cursor over My Network at the top of your homepage and select Add Contacts.  


  • On the right side of the screen, click the button for the email provider you use. If you don't see your provider, click Other Email.
  • Enter your information if it's not already there.
  • Click Continue.
  • Contacts who are already on LinkedIn will be displayed. Look through the list because there may be some people you do not want to connect with on LinkedIn.
  • Click Add Connections to send invitations or click Skip. Contacts who are not yet on LinkedIn will be displayed next. You may see phone number contacts listed if you've imported your mobile contacts previously (these contacts will receive a SMS text invitation to join). Click the Skip link if you don't want to invite anyone or click Add to Network to invite them to join.
  • Remember, if you don't want to send invitations to everyone on the list, be sure to uncheck the Select All box and individually check the boxes next to contacts you want to invite.

(Please note that if your email provider supports OAuth (an authentication technology that allows sites like LinkedIn to access certain information from sources such as your email without knowing your email password) a new window will appear where you can authorize LinkedIn to import your contacts. You can revoke this permission anytime through your email provider's settings. If your email provider doesn't support OAuth, you'll need to enter your email password before clicking Continue.)

 * Connecting with people you already know will encourage them to look at your profile and possibly contact you for new business opportunities.


Need LinkedIn Help? The Help Center Has Been Revamped. Here's How.

I don't know about you but the LinkedIn Help Center has been a go-to place for me whenever I'm unsure of something on the platform. It's been structured and rendered basically the same for quite some time until recently. Here's a summary of the changes you can expect to see.

First, the entire setup and user interface has changed. It's super clean now and is categorized into subjects that are easy to navigate. Pulling down the arrows to the right of each subject provides you with 3-4 subsets of information.

Second, upon filling in the query box you are shown a combination of standard and forum answers. In the example shown, I queried "contact info".

Interestingly, the forum allows for discussion and the ability for you to "upvote" a persons contribution. I had not heard the term "upvote" before. Have you?

Finally, in the past you had to query a topic prior to creating a "help" ticket. That's been replaced by simply "Send us a message" located at the bottom of the page.


That's it! Glad to be able to exhibit the changes taking place on LinkedIn for all of you. 

Where's Your LinkedIn Publisher Posts?

Anyone can see your most recent LinkedIn Publisher posts simply by visiting your profile. Did you ever wonder how to bypass your profile and send someone directly to your LinkedIn Publisher Posts? LinkedIn announced this morning a change to the url you can use to direct readers. The url has always been available.  It's simply changed and made to look more like a vanity url.

Here's my previous version:

Here's the new version:

Until March 8th both addresses take you to the page you see below. From that point forward the old version will be retired.

Providing your posts' url is a great way to further your personal branding appeal.  Promote it as you would your profile url.

Until "What's Next" next time...

LinkedIn Quick Tip--Finding Messages on LinkedIn

Sometimes it is important to recall a ‘messaged conversation’ that you have had with a strategic connection on LinkedIn.

Why is this important? Your client may have given you a lead for some new business in the message. Or you can’t remember the time or place you scheduled a meeting with someone. Don’t worry; you can recall these conversations by following the steps below.

There are 2 ways to find your old messages:
1 - Go to your profile messaging section. On the upper left, use the search bar to type in the name of the person you communicated with. All the communication between you and that individual should come up.

2 - The second way to find old messages is to go to the person’s profile and look at the Relationship Tab. All your communication with them should be right there.

Easy! Just a quick tip to help you reach your goals on LinkedIn!

LinkedIn Button Change You Should Know About

Another day, Another LinkedIn User Interface (UI) change (or at the least being tested or rolled out).  We never really know until we all see this change.

I was training someone this morning when I found this subtle yet nevertheless enhancement to the "Grow Your Network" tab at the top right of your LinkedIn account.

Previously all you saw was the pending invitations when scrolling over this icon: 

Today LinkedIn added more information into the box that wasn't previously shown there. You are now prompted to grow your network by linking your email address book for the purpose of inviting the individuals you already know to connect to you on LinkedIn. It's something many of you have never done or have not done lately, particularly if you've added new contacts to your email system recently. It's a simple and efficient method to grow your 1st level connections.  (Beware: the default message is sent when requesting a connection using this technique).

In addition, the ever present "People You May Know" prompt is included here as well. Small change?  Yes.  But just want to bring clarity to these small changes.

Until "What's Next" next time...

24/7 Painless Networking Using LinkedIn Groups

For some, networking events stand for opportunity, relationship and business development and referrals. For others, just the thought of attending networking events is overwhelming; it seems impossible to target who they need to meet.

LinkedIn has come to your rescue! There are over 3 million groups on LinkedIn. Essentially, groups are virtual networking events that are available 24/7. They may be local, regional, national and international in scope. Their subject matter covers almost every conceivable industry in existence. Best of all, you can attend, contribute to, and participate in these virtual networking events from the comfort of your home or office at any time.

LinkedIn allows you to join up to 100 groups. We suggest you balance out your 100 to include a variety of groups such as: industry, local, regional, national, international, alumni and personal interest groups. At any time you may decide to leave one and join another. Some require the approval or invitation by the group manager before you are accepted into the group to make sure you meet their membership criteria.

LinkedIn Group Classifications

In an effort to keep the groups free of spam and allow for easier navigation, LinkedIn recently changed the classifications to Unlisted and Standard.

Unlisted Groups

• Unlisted Groups will not show up in search results,

• Only the group’s owner and manager can invite members to the group.

Standard Groups

• Standard Groups will show up in search results;

• Any member can invite any of their 1st degree connections to join.

How to Find Groups

LinkedIn has made finding groups easy. You may do so by searching for groups from the Groups You May Like page or the Search field at the top of your homepage. Here’s how:

In the search box at the top of any page, select Groups from the dropdown list on the left. Then type in your keywords or group name to search. Once you receive your search results, you may refine your search using the checkboxes on the left; or

Move your cursor over Interests at the top of your homepage and select Groups. Select the Find a group link on the right side of the page. Type in your keywords or group name to Search.

Is A Group Right For You?

Find out by clicking on a group’s About tab. Here you’ll find group rules, a description written by the group’s owner, and the group owner’s name with a link to their profile and when it started. You will also see which of your 1st level connections are members.

The Two Ways to Join a Group

1. Click “Join” on the group Discussions page or anywhere you see the button.

2. Respond to an invitation from a group member or manager.

Strategy for Joining a Group

It is important to join and participate in groups where your target audience can be found. Too many people only join groups within their industry and their peers. For example, a career coach could join a peer group such as the International Coach Federation (61,000 members), a job seekers group such as Job Posting Group (318,000 members), a local business group such as the Greater Charlotte Biz group (665 members), and an Alumni group such as Duke University Alumni Network (29,000 members).

By strategically selecting your 100 groups, you now have the ability to search through the group members to find valuable prospects. This is accomplished using LinkedIn’s Advanced Search tool available to all members.

Participation in Groups

• Monitor the conversation and interject and contribute to the discussion.

• Post news and content that is relevant to the group.

• Message members of the group without even being directly connected to them.

• Never sell. Educate, communicate and connect instead. This is the essence of social selling.

LinkedIn groups has the potential to expose your profile to hundreds of thousands of people within a short time. This would never be possible by attending networking groups. Join 100 today.

Happy networking!.

LinkedIn Mobile Adds Back "Personalize Invite"

We love love love the new "mother ship" LinkedIn mobile app but until this morning we could not personalize invites to potential connections.  As many of you know we feel very strongly that all connection requests should be personalized.  After all you'd never just blurt out to someone you really don't know, "Hey, Let's Connect!!".

Thankfully LinkedIn listens.  The mobile app is now complete.  So drum roll please...... Here's how you can personalize a connection request on your mobile app using LinkedIn version 9.02 (make sure you update your app).


Do not, we repeat do not click "Connect" unless you want to send the mindless "I'd like to add you to my professional network on LinkedIn" message.  Why would you do this if you could personalize the message?  Next:


Click on the 3 dots at the top right section of the persons profile.  Doing so uncovers this:


Happy Days Are Here Again! Click on Personalize Invite and let the person know why you'd like to connect. Your connection success rate will skyrocket!

New LinkedIn Connect Method Rolling Out

For months it’s been irrelevant how you know someone on LinkedIn to connect. Individuals receiving requests from you no longer see you are members of the same group or have been colleagues or classmates. Instead they simply see you are requesting a connection.

If you own an iPhone you also know you may personalize a connection request by going to a persons profile, clicking on the box with arrow in the top right corner and personalize your request.

Today while conducting a workshop a participant informed me that clicking on a persons profile “Connect” button sent the default message. Although this was coming it startled me. And now it’s rolling out.

Beware. If you have received the new connection method you’ll need to drop down the menu to the right of “Send InMail” (see above) to uncover “personalize invitation”. Otherwise the dreaded default message will be sent out. As we know, business is personal, not a default message. Always, always customize your connection request to increase your chances of success.

Free Taste of LinkedIn For You

Frequently I’m asked to speak to groups, associations and clubs. As they are typically free engagements designed to peak the interest of attendees, I provide a few tips and insight into the power of LinkedIn over a 30-60 minute timeframe. Our fully customized Get LinkedIn or Be LeftOut workshops are up to three hours in length.

Recently I spoke at the Business Marketing Association Connect2Education symposium and they were kind enough to share this video of what I presented. Please note, the video starts in the middle of the session, so you’ll need to pull the button on the bottom to the left to restart it from the beginning.

My gift to you this holiday season. Enjoy!

Ira Bass is CEO of IB Media LLC, ( He’s available to share his knowledge of LinkedIn for individuals, groups, conferences and keynote engagements. For more information about our LinkedIn training services, check out Ira’s LinkedIn profile at or drop him a note at Ira is a LION. Please feel free to connect or follow him on LinkedIn. Follow him on Twitter, Facebook or Google+.