Breaking News! #LinkedIn Profile Background Image Size To Change... Again.

My partner Linda Bass called me into her office this morning. There's nothing special about that other than what she showed me. Linda was seeing her profile's background image as well as other people's background image in a reduced size, no longer stretched across the width of the page. Here's what it looks like.

I thought this must be a bug or she's part of some beta test that LinkedIn occasionally rolls out. Or maybe she zoomed in using her browser. Being the curious and inquisitive person Linda is, she queried LinkedIn about this via the Help Center. Here's their response.

That's right. You will be receiving this update to your profile background image. When? Let me know when you get it. I don't have it yet. Plus there will no longer be a profile image gallery for you to chose from. It will be either the default version or something you create. The previous size (which didn't last very long) was 1536x768. The new size will be 1584x396.

Actually, I think this is a good change as the stretched version was difficult to render properly for both desktop and mobile. At least now there will be consistency across both access points and if you desire, centering your logo will be more sensible.

What's Next? When you receive the new size be sure to adjust it so that it renders properly. Until next time...

How Important Is It To Optimize Your LinkedIn Profile For Mobile?

Think about this for a second. The percentage of unique #LinkedIn visitors who access it via mobile is 58%. Fifty-eight percent! For years the vast majority of us accessed LinkedIn via our desktops/laptops. Welcome to the new world. We've been building towards this for years and the future is now.

If you know this, doesn't it make sense to pay even greater attention to how your profile is rendered using the LinkedIn mobile app? The short answer is yes. With this in mind, I'd like to draw your attention to one very important aspect of your mobile LinkedIn profile. It's your Summary.

Note how your Headline leads your profile. Below it is your city and state and just below that is what I call your ~92 character Sub-Headline. Actually it is the beginning of your 2,000 character Summary.

Once you click on the three dots after your Sub-Headline (...), your entire Summary is presented. Now you see your Headline leading the Summary, followed by the Sub-Headline and finally the body of your Summary. Side note: If you have not optimized your Headline your current position title will appear where your Headline is rendered. This will thoroughly confuse the reader so please create a searchable Headline to increase your discovery success rate.

Mobile Summary.PNG

What's Next? With so many changes happening with LinkedIn for both the mobile and desktop user interfaces, we'll continue to point out those areas that aren't as clear as they appear on the surface.