Anyone can see your most recent LinkedIn Publisher posts simply by visiting your profile. Did you ever wonder how to bypass your profile and send someone directly to your LinkedIn Publisher Posts? LinkedIn announced this morning a change to the url you can use to direct readers. The url has always been available. It's simply changed and made to look more like a vanity url.
Here's my previous version:https://www.linkedin.com/today/author/14249811?trk=prof-sm
Here's the new version: https://www.linkedin.com/today/author/ibmedia
Until March 8th both addresses take you to the page you see below. From that point forward the old version will be retired.
Providing your posts' url is a great way to further your personal branding appeal. Promote it as you would your profile url.
Until "What's Next" next time...